Wilderness Reserve
The Guest's Trail
Through Our Systems

From first enquiry to final invoice — how a booking moves through the technology stack, and who owns each stage of the journey.

Performing well / stable
Under review / configuring
Onboarding / new
Performing Well
Cognism
Lead generation
Performing Well
Google Ads · Meta · LinkedIn
Digital Marketing
Performing Well
HubSpot
CRM
Performing Well
Sakari
SMS sending
Sales & Marketing
  • Lead capture & qualification
  • Sales pipeline management
  • High-level event details
HubSpot ↔ Salesforce
Under Review
Thynk
Event Management · on Salesforce
Events & Guest Services
  • Event structure — dates, guests, property
  • Services — F&B, Spa, Rangers, Production
  • Function spaces & itineraries — BEOs
  • Function sheet output — invoices & deposit schedules
Thynk ↔ Mews
Performing Well
Mews PMS
Performing Well
Profitroom
Booking Engine — also feeds into Mews directly
Sales · Reception · Finance
  • Booking engine — room blocks, reservations & availability
  • Guest folios — payment collection
  • Adjustments & postings
Configuring
Lightspeed
Till (POS)
Reception · FOH · Events
  • POS transactions
  • Room charges to Mews
  • Stock management
Onboarding
UniFocus
Housekeeping & Maintenance
Housekeeping · Maintenance
  • Staff forecasting & scheduling
  • Cost projections
  • Compliance checks
Performing Well
GuestRevu
Guest Feedback
Sent post-departure
  • Post-stay review requests
  • Feedback & reputation tracking
Performing Well
Gift Pro
Gift Vouchers
Reception · Sales
  • Voucher sales & redemption
Under Review
Lighthouse
Pricing Optimisation
Revenue
  • Rate & pricing optimisation
  • Syncs directly with Mews
Performing Well
Power BI
Reporting & Analytics
Finance · Leadership
  • Performance dashboards
  • Cross-system reporting
Working Well
Salto
Door Locks
Housekeeping · Reception
  • Keyless entry synced with Mews reservations
  • Switching locks from 'Office' to 'Hotel' mode — review needed
Performing Well
Siteminder
Channel Manager
Revenue · Reservations
  • Distributes rates & availability to OTAs
  • Syncs bookings back into Mews
Configuring
GuestX
Ops Management
Housekeeping · Reception · Kitchen
  • Daily housekeeping & reception sheets
  • Kitchen prep lists & guest itineraries
  • Reads live from Mews & Thynk
Mews ↔ Business Central
Configuring
Purchase Warrior
Purchasing
Under Review
MarketMan
F&B Procurement
Stable
Business Central
Finance & Accounting
Procurement · Finance · Dept Heads
  • Purchase requests & orders
  • Approval workflow
  • Supplier & catalogue management
Finance
  • Invoice posting
  • Payment application / bank reconciliation
  • Accounts receivable · VAT · GL posting
  • Financial reporting & budgeting
Running Alongside
Supporting the Estate

Systems that keep the property running, but don't sit on a single guest's journey.

Under Review
Evaluate
HR System

Proposal to migrate to Sonar — full review recommended before committing, ideally postponed until the off-peak period.

Performing Well
Alert65
Health & Safety Compliance

Continues to meet compliance requirements — no changes planned.

New Project
E Property Guides
Digital signage

Replacing paper guides with wooden QR codes, so guides can be kept up to date without reprinting. Sign-off pending.

Configuring
3CX
Phone System

VoIP telephony across the estate — no changes planned.

Configuring
Omniboost
System Integrations

Middleware connecting systems across the estate — no changes planned.